Digital Recruitment & Personal Brand – You.Com

Digital Recruitment

Almost all recruiters use some level of digital platform in their recruitment process—this phenomenon has grown significantly over the last 6 years.

** Overseas recruitment is ever more popular– digital approach, digital reply, skype interviewing.
** More people than ever before are using digital platform media to work and communicate.

Socia Media Collage

  • 94% of Recruiters have a LinkedIn business profile page.
  • 36% of Candidates have a LinkedIn professional profile page.
  1. They will google you—prepare your online presence.Who are you | What is your expertise | What makes you different | What do you look likeRepeat your image across social platforms that are public—be consistent | be professional.
  2. You have Facebook? You don’t want everyone to see it? Lock it down!
  3. Twitter account? Do the Parent Test—if you’re happy with Dad or Granny reading it—then it’s safe to go public… You are what you tweet (don’t get into Tweeting disputes that could harm your professional image– avoid narcissism, negativity, arrogance!) Follow inspirational companies and individuals, learn from them, add insightful comments and retweet quality messages.
  4. Steer clear of: poor grammar/spelling, dodgy selfies, offensive language, potentially controversial topics, smart phones after a night out.
  5. If you’re yet to create a LinkedIn account– do so today! The speed at which LinkedIn is growing could quite seriously affect your prospects.
  6. LinkedIn: Professional photo, tagline, qualifications summary, employment history, education, career-relevant courses, career-relevant skills.




“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

The Brand Called You, Tom Peters, 1997 

By 2001, William Arruda formed the Reach Personal Branding Club.  Check them out for great tips on self-branding:

Step 1: What draws you to people and things? List your favourite aspects about your best friends? What do you choose to wear, which brands, why them?

Step 2: Brand You—what are your top traits:| Talents | Core Values | Passions/Ideas | Traits from Childhood |

Step 3: From the above, choose your top 5—all the things you enjoy the most

Step 4: A] What is your professional speciality? B] Weave into this, your top 5! C] Create a tagline that sums you up!

Step 5: Go Public!  A] With family and friends first—take their feedback, apply B] Approach your industry with your new brand image!


A problem solving Executive PA creatively ensuring the smooth running of central administration.

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